Apple Gives Brilliant Smart Light Switches a Boost – Barron’s

A Maker of Smart Light Switches Just Got a Boost From Apple
Courtesy of Brilliant Home Technology, Inc.

Brilliant, the Silicon Valley start-up that developed what it calls the world’s first light switch to control smart home devices, has partnered with nearly every major company with a voice assistant except Apple (ticker: AAPL).

Until now.

The companies on Monday night announced that the Brilliant Home Control is now integrated with Apple’s HomeKit, allowing consumers to find and control any light connected to Brilliant’s small touchscreen tablet by speaking to Siri or its Home app on any Apple device. The announcement came at the Consumer Electronics Show in Las Vegas.

Brilliant operates in place of a standard light switch, and already works with Alphabet ’s (GOOGL) Google Assistant. It has Amazon ’s (AMZN) Alexa built in, and provides native control over Sonos (SONO), Google’s Nest, and other smart home devices.

“As smart technology becomes more fundamental to the home experience, it is increasingly impractical to clutter tables and countertops throughout the home with appliances,” Aaron Emigh, Chief Executive and co-founder of Brilliant, told Barron’s. “Rather, smart technology will be ambient capabilities built into the home itself.”

Apple, which does not attend CES, needs a bit of some good news after a brutal start to 2019. Faltering sales in China and questions about future iPhone shipments have bludgeoned Apple stock, sending it down about 6% to start the year. Apple also needs to establish more of a foothold in the fledgling smart home market, which is expected to grow 14% to $35.9 billion in 2019, according to Statista.com.

Indeed, some industry experts are referring to an “Alexa is everywhere” trend at CES 2019.

“There is overwhelming satisfaction among consumers with voice-enabled smart speaker technology,” said Robin Murdoch, managing director of Accenture’s Global Software and Platforms industry practice. “At CES, we’ll see how the popularity of these devices supports the development of AI to power the smart home today and to enable consumer services like medical advice and home security in the future.”

Write to Jon Swartz at jonathan.swartz@dowjones.com

Source: https://www.barrons.com/articles/brilliant-smart-light-switch-apple-51546888863

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