Black, White or Blue Friday: How Colors Reflect Shoppers Behavior?

Blue, White or Black Friday. 23rd of November. Why is this certain Friday multi-colored? Why is this Friday unlike any other Friday? Do colors really matter? Why is Xcite's logo blue?  What is unique about Xcite's Blue Friday? Is it true that Blue Friday stands out? Believe it or not, Blue Friday DOES stand out. According to experts, Blue is proved to be the favorite color of most people in the world. And the reason being? Check out our interesting findings and answers to all the above questions in this article.

Origin of Black Friday

Origin of Black Friday
Heavy Traffic on Black Friday in New York

“Black Friday” was first coined in the United States in New York Times in 1975 to refer to “the busiest shopping and traffic day of the year”.  But only turned widespread in the 1980’s. It described the heavy traffic & the huge masses of shoppers headed for Holiday shopping after Thanksgiving.  Retailers at this time were not making much profit throughout the year; however, profits confirmedly bounced during the holiday season to make up a whole year worth of profit! Retailers at that time used red ink in financial recordings to mark financial loss, and black ink to mark financial gain, hence the name, Black Friday.

 

 

Different Naming & Colors Explained (Black vs. Blue)

Different Naming & Colors Explained (Black vs. Blue)
Blue Friday vs. Black Friday. Can you guess the winner?

Black Friday: it is used in Western countries like the USA, Canada & Europe. It is used widely since it first originated in the USA, one of the largest economies in the world. The color black is also believed to be reflective of the street and peoples’ behavior on this particular day. Many incidents of major & minor injuries have occurred on this day due to the over-excitement and greediness of people. Two incidents of death have been recorded too. Other colors such as white and golden have been adopted by other retailers. The choosing of the color white, is believed to be purposely contrary to black, as a form of market competitiveness.

 

Blue Friday: In Kuwait and Saudi, this unmissable sales event is referred to as Blue Friday. As Xcite is the leading e-commerce platform in Kuwait, it features the best online and “offline” shopping experience locally with huge discounts on many well-known brands loved by the customers. It is the biggest sales event of the year in Kuwait.

 

How Color Reflects & Affects Shoppers Behaviors (Black vs. Blue)

How Color Reflects & Affects Shoppers Behaviors (Black vs. Blue)
Typical Customers on Black Fridays

Black: As the name & color may suggest, Black Friday is black for a reason or two. According to experts in psychology of colors, the color black connotes depression, chaos, unpleasantness and discomfort. On this day in the West, it is one of the days where traffic is unbearable, people are pushy, waiting in lines feels like forever, and generally quite unorganized. On the contrary, blue is easy on the eyes. Very calming and serene. It gives the sense of trust, orderly and reliability. Nobody likes to be in a rush while buying what they like. Xcite cares about customers experience the most and puts customers' needs first.

Why Xcite’s Blue Friday Stands Out

Why Xcite’s Blue Friday Stands Out
Blue Friday is the biggest sales event of the year

With Xcite’s Blue Friday in Kuwait & KSA, the biggest sales event of the year, blue takes the lead. According to Colors Psychology, since blue relates to trust and dependability, it helps with customer loyalty & trust. Many well-known brand logos are blue. For example; HP, Dell, Samsung, Twitter and many more. Have you ever wondered why? Blue creates the sensation of trust and security. At Xcite, our customers trust is number one. Blue also reflects safety and security, the two most important feelings any customer is looking for while making their purchase. With Xcite's Blue Friday, never distrust your own instincts while making a purchase. It will definitely be worth it!

The post Black, White or Blue Friday: How Colors Reflect Shoppers Behavior? appeared first on X-cite Blog.

Source: https://www.xcite.com/blog/en/blue-friday/black-white-or-blue-friday-how-colors-reflect-shoppers-behavior/

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